VIDEOS

To the people of the Caribbean rum is a way of life; it’s their livelihood and their passion: As Andre Winter, Manager of St Lucia Distillery commented ‘it is what we drink, it is what we produce’.

Welcome to Authentic Caribbean Rum. Explore the brands, the campaign and the people behind it.

A visit to The Rum Refinery of Mount Gay LTD, in Barbados, in 2014.

Having worked at St Lucia Distillers since 1976, Andre is the perfect host to give us an in-depth insight and a tour through the distillery. He shows us how Authentic Caribbean Rum is fermented, distilled and aged following a process that began hundreds of years ago.

A visit to Foursquare Rum Distillery in 2014, with Richard Seale.

The Managing Director of the West Indies Rum Distillery, Andrew Hassell, takes us on a tour through the Cockspur Distillery. We find out about the distillery’s long history and we go behind the scenes to see how its Fine Rum is made.

A visit to St. Nicholas Abbey, in Barbados, in 2014.

Richard Seale explains the process of fermentation, distillation and ageing.

Upload of previous campaign footage.

Upload of previous campaign footage.

Our European Panel Members, a diverse group which lead the training across Europe for over 2 years had the opportunity to visit the Caribbean for an in depth training week at the beginning of the campaign, the foundation of the ACR Marque training.

Ten trade professionals had the unique opportunity to complete their Rum training by visiting distilleries and experience the true rum experience.

WIRSPA launches its official European Certification Programme to create a new generation of Authentic Caribbean Rum masters.

TPC winners’ visit to Foursquare.

TPC winners’ visit to Demerara Distillers.

TPC winners’ visit to Angostura Distillers.

TPC winners’ visit to WIRD.

TPC winners’ visit to SNA.

TPC winners’ visit to MG.

A presentation of the TPC Sessions in London.

Bastian Heuser delivered the pilot session in Madrid.

Daniele Biondi, our International Panel member for Italy delivers a training session for italian trade professionals.

Different ways to add lime and lemon to your cocktails.

Know the right amount of ice for your cocktail.

Get the right temperature on the glass to serve a perfect drink.

Good tip on how to shake your drink.

Proper use of the mixing glass ensures a great result.

Add a little extra flavour to your drink.

The right amount of muddling will add flavour to your drink. Too little and you won’t notice, to mucho and you won’t drink it.

Having the right tools makes mixing that much easier.

Have your ingredients in place before you start mixing.

Drinks that never get old.

The right texture will determine how much you enjoy your drink.

A classic and a favourite for all to enjoy.

A small trick to add scent to your drink.

It’s not just what you mix, but how you mix it.

Different textures? Give them a good shake and watch the result.

Stir when you need to homogenise your drink.

A classic that never fails.

Mixing in the glass and not the shaker.

The ultimate rum drink, as old as the spirit itself.

WIRSPA head of marketing Neil Morris presents an online tasting and review of SNA.

WIRSPA head of marketing Neil Morris presents an online tasting and review of the companies and products from Antigua, St Vincent and Grenada.

WIRSPA head of marketing Neil Morris presents an online tasting and review of the Westerhall company and products.

WIRSPA head of marketing Neil Morris presents an online tasting and review of the Cockspur rum

WIRSPA head of marketing Neil Morris presents an online tasting and review of the SNA.

WIRSPA head of marketing Neil Morris presents an online tasting and review of El Dorado rum.

WIRSPA head of marketing Neil Morris presents a summary of an online tasting and review of the Mount Gay brand and the Black Barrel.

WIRSPA head of marketing Neil Morris explains the importance of age statements in ACR rum.

WIRSPA head of marketing Neil Morris presents an online tasting and review of Mount Gay Black Barrel.

WIRSPA head of marketing Neil Morris presents an online tasting and review of the Hampden Gold rum and the company.

WIRSPA head of marketing Neil Morris explains the importance of rum for the Caribbean region

WIRSPA head of marketing Neil Morris presents an online tasting and review of Hampden Gold.

WIRSPA head of marketing Neil Morris reviews the TPC education campaign.

WIRSPA head of marketing Neil Morris presents an online tasting and review of the St Lucia Distillers company and products.

WIRSPA head of marketing Neil Morris presents an online tasting and review of the Monymusk company and products.

Live webinars on the ACR Youtube channel with ACR panel members, managed and presented by ATC.

Live webinars on the ACR Youtube channel with ACR panel members, managed and presented by ATC.

Live webinars on the ACR Youtube channel with ACR panel members, managed and presented by ATC.

Live webinars on the ACR Youtube channel with ACR panel members, managed and presented by ATC.

Live webinars on the ACR Youtube channel with ACR panel members, managed and presented by ATC.

Live webinars on the ACR Youtube channel with ACR panel members, managed and presented by ATC

Neil Morris and Amit Sood review the training campaign.