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WIRSPA CHAIRMAN KOMAL SAMAROO: ON THE RECORD

During a recent trip to Guyana, we interviewed WIRSPA Chairman Komal Samaroo. What follows are his thoughts on the WIRSPA, including its role in the rum world, its past and its future.
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Miguel’s trip to St. Lucia Distillers (part I)

The whole team behind the ACR campaign and training is a nice pack of commited people, we know that. Best of things is we get the chance to go to the Caribbean to see and feel what the making of rum is about, who makes it and try to interpret that into what we enjoy later everywhere in the world. Barbados was our central base in our first trip as a group there, we then split out to different countries of the region to explore more in depth. This is my visi to St. Lucia and St. Lucia Distillers where Chairman's Reserve and Admiral Rodney, among others, are made and bottled.
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Bastian’s trip to Antigua

Antigua is a small Caribbean island in the West Indies also known under the Indian name of “Wadadli” (there even is a beer with the same name).  The island is about 280 square kilometres of size and has more than 80,000 inhabitants. The main source of income for Antigua is – as for so many of the Caribbean islands – tourism. But lo and behold rum production not only plays a significant role in Caribbean history but is also often a mainstay in source of income.

Arriving in Antigua on my trip to learn more about the islands’ history of rum I was welcomed by Calbert Francis, the export manager for the Antigua distillery, the only remaining distillery on the island. Calbert hosted me during my stay (and a great host he was!) and although he is a naturally gifted sales man of rum and other alcoholic beverages he himself does not drink a drop! After a quick stop at the hotel we took off to visit a wide range of Antiguan bars from top hotel bar to local rum shack. After an authentic Caribbean dinner Calbert took me to one of the carnival shops where locals put together their carnival costumes and practice soca. Carnival is huge on Antigua and lasts for a whole week at the end of July.

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A Caribbean adventure

The 3rd of June 2013 marked a special day in the lives of 6 soon to be rum experts and 3 communications and marketing experts. We met bright and early on the Monday morning at Gatwick Airport. Feeling slightly worse for wear, I met the team for a coffee and we chatted about the pending trip. 

The time had come and we were off to Barbados to participate in an enlightening educational experience into the world of Authentic Caribbean Rum. Together with the management team at WIRSPA we were due to meet with all the key producers of ACR, to mark the re- launch of the Authentic Caribbean Rum Marque.

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THE AUTHENTIC CARIBBEAN RUM MARQUE WILL LAUNCH NEW CAMPAIGN IN BAR CONVENT BERLIN

  • The Marque will be present at Bar Convent Berlin 2013 as a first step to launch in new international markets
  • Event takes place on the 8th and 9th of October in Station Berlin

As part of the new international campaign to raise awareness for the Authentic Caribbean Rum Marque, WIRSPA will be present at Bar Convent Berlin 2013 presenting its new international activities and educational programmes for trade professionals who will be able to taste our incredible range of rums.
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THE RUM TABLES

The Authentic Caribbean Rum is developing its newest publication for trade professionals and influencers called “The Decade of Rum”, a market report which offers an overview of the world rum market including insights and opinions from some of the world’s leading spirits experts. The report will be available to download in November.

To complement market data from IWSR and other sources and to analyse the evolution and future of rum in different markets, the Marque organised a series of Round Table discussions with more than 30 leading international spirits experts including journalists, bloggers, bartenders and influencers. Sessions were held from July to September 2013 in London.
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