THE AUTHENTIC CARIBBEAN RUM (ACR) MARQUE
The Authentic Caribbean Rum Marque has been developed as a visual symbol of provenance and quality. Designed to help trade customers and consumers identify Authentic Caribbean Rum brands it is also used to promote the development of Authentic Caribbean Rum.Geography, tradition, heritage, distillation, ageing and blending may vary and therefore provide great diversity to rums from the Caribbean. However, rums bearing the Authentic Caribbean Rum Marque are united in their passion to create rums of exceptional quality.
The Authentic Caribbean Rum (ACR) Marque was developed as a symbol of authenticity, provenance and quality for rums within the WIRSPA family. As usage of the marque grows it will act as a visual symbol to help trade customers and consumers identify Authentic Caribbean Rum brands. Already it is being used to promote the development of Authentic Caribbean Rum as a distinct sector within the drinks industry.A three tiered system has been developed for use on packaging to support the work done by individual brands to differentiate their range.Our Mission is to see rums carrying the Authentic Caribbean Rum Marque in the top tier of the world drinks market. We want to ensure that trade customers and consumers understand the qualities that make Authentic Caribbean Rum worthy of a place in their portfolio and for consumers to recognize and appreciate the diversity and quality inherent within Authentic Caribbean Rum.
The West Indies Rum and Spirits Producers’ Association Inc. (WIRSPA) was founded in the late 1960s and is an association of national rum producers in the ACP Caribbean. Based in Barbados, WIRSPA was originally set up to promote and protect the interests of members concerned with the distillation, export and marketing of rum. More recently WIRSPA has taken on a role to develop Authentic Caribbean Rum as a premium category in international drinks markets.WIRSPA also assists its members in improving methods of production through training seminars and the work of a technical committee.For more information visit www.wirspa.com.