How Authentic Caribbean Rum is Made
To the people of the Caribbean rum is a way of life; it’s their livelihood and their passion: As Andre Winter, Manager of St Lucia Distillery commented ‚it is what we drink, it is what we produce‘.
Welcome To Authentic Caribbean Rum
Welcome to Authentic Caribbean Rum. Explore the brands, the campaign and the people behind it.
MOUNT GAY LTD
A visit to The Rum Refinery of Mount Gay LTD, in Barbados, in 2014.
ST. LUCIA DISTILLERS
Having worked at St Lucia Distillers since 1976, Andre is the perfect host to give us an in-depth insight and a tour through the distillery. He shows us how Authentic Caribbean Rum is fermented, distilled and aged following a process that began hundreds of years ago.
FOURSQUARE RUM DISTILLERY
A visit to Foursquare Rum Distillery in 2014, with Richard Seale.
WEST INDIES RUM DISTILLERY
The Managing Director of the West Indies Rum Distillery, Andrew Hassell, takes us on a tour through the Cockspur Distillery. We find out about the distillery’s long history and we go behind the scenes to see how its Fine Rum is made.
ST. NICHOLAS ABBEY
A visit to St. Nicholas Abbey, in Barbados, in 2014.
RICHARD SEALE ON FERMENTATION, DISTILLATION AND AGEING
Richard Seale explains the process of fermentation, distillation and ageing.
RIVER ANTOINE IN GRENADA
Upload of previous campaign footage.
FROM FIELD TO GLASS: MAKING AUTHENTIC CARIBBEAN RUM
Upload of previous campaign footage.
INTERNATIONAL PANEL TRAINING
Our European Panel Members, a diverse group which lead the training across Europe for over 2 years had the opportunity to visit the Caribbean for an in depth training week at the beginning of the campaign, the foundation of the ACR Marque training.
REAL TRAINING IN THE HOME OF TRUE RUM
Ten trade professionals had the unique opportunity to complete their Rum training by visiting distilleries and experience the true rum experience.
THE AUTHENTIC CARIBBEAN RUM CERTIFICATION PROGRAMME
WIRSPA launches its official European Certification Programme to create a new generation of Authentic Caribbean Rum masters.
FOURSQUARE DISTILLERY
TPC winners‘ visit to Foursquare.
DEMERARA DISTILLERS (EL DORADO RUM)
TPC winners‘ visit to Demerara Distillers.
ANGOSTURA DISTILLERS
TPC winners‘ visit to Angostura Distillers.
WEST INDIES RUM DISTILLERY
TPC winners‘ visit to WIRD.
ST. NICHOLAS ABBEY
TPC winners‘ visit to SNA.
MOUNT GAY
TPC winners‘ visit to MG.
„BARTENDER CERTIFICATION PROGRAMME“. LONDON
A presentation of the TPC Sessions in London.
PILOT SESSION
Bastian Heuser delivered the pilot session in Madrid.
TRADE PROFESSIONAL CERTIFICATION SESSION – ITALY
Daniele Biondi, our International Panel member for Italy delivers a training session for italian trade professionals.
01 WEDGE OF LIME AND LEMON TWIST
Different ways to add lime and lemon to your cocktails.
02 LESS ICE MEANS MORE DILUTION
Know the right amount of ice for your cocktail.
03 CRACKED ICE FOR CHILLING
Get the right temperature on the glass to serve a perfect drink.
04 THE COCKTAIL SHAKER
Good tip on how to shake your drink.
05 SHAKE YOUR COCKTAIL
Proper use of the mixing glass ensures a great result.
06 RIMMING YOUR GLASS
Add a little extra flavour to your drink.
07 MUDDLE YOUR DRINKS
The right amount of muddling will add flavour to your drink. Too little and you won’t notice, to mucho and you won’t drink it.
08 THE RIGHT TOOLS
Having the right tools makes mixing that much easier.
09 MISE EN PLACE
Have your ingredients in place before you start mixing.
10 THE OLD FASHIONED
Drinks that never get old.
11 COCKTAILS WITH SILKY TEXTURE
The right texture will determine how much you enjoy your drink.
12 MY MOJITO
A classic and a favourite for all to enjoy.
13 TWISTING SCENT
A small trick to add scent to your drink.
14 A GREAT COCKTAIL SHOULD BE
It’s not just what you mix, but how you mix it.
15 SHAKE YOUR COCKTAIL
Different textures? Give them a good shake and watch the result.
16 STIR YOUR COCKTAIL
Stir when you need to homogenise your drink.
17 MY DAIQUIRI
A classic that never fails.
18 BUILDING A DRINK
Mixing in the glass and not the shaker.
19 RUM PUNCH
The ultimate rum drink, as old as the spirit itself.
ACR HANGOUTS – TASTING ST. NICHOLAS ABBEY
WIRSPA head of marketing Neil Morris presents an online tasting and review of SNA.
ACR HANGOUTS – ENGLISH HARBOUR, CAPTAIN BLIGH AND OLD GROG
WIRSPA head of marketing Neil Morris presents an online tasting and review of the companies and products from Antigua, St Vincent and Grenada.
ACR HANGOUTS – WESTERHALL RUM
WIRSPA head of marketing Neil Morris presents an online tasting and review of the Westerhall company and products.
ACR HANGOUTS – COCKSPUR RUM
WIRSPA head of marketing Neil Morris presents an online tasting and review of the Cockspur rum
ACR HANGOUTS – ST. NICHOLAS ABBEY
WIRSPA head of marketing Neil Morris presents an online tasting and review of the SNA.
ACR HANGOUTS – EL DORADO RUM
WIRSPA head of marketing Neil Morris presents an online tasting and review of El Dorado rum.
ACR HANGOUTS – MOUNT GAY BLACK BARREL TASTING
WIRSPA head of marketing Neil Morris presents a summary of an online tasting and review of the Mount Gay brand and the Black Barrel.
ACR HANGOUTS – AGE STATEMENTS IN ACR RUM
WIRSPA head of marketing Neil Morris explains the importance of age statements in ACR rum.
ACR HANGOUTS – MOUNT GAY
WIRSPA head of marketing Neil Morris presents an online tasting and review of Mount Gay Black Barrel.
HAMPDEN GOLD, AN AUTHENTIC CARIBBEAN RUM
WIRSPA head of marketing Neil Morris presents an online tasting and review of the Hampden Gold rum and the company.
ACR HANGOUTS – THE SOCIO ECONOMIC IMPORTANCE OF RUM FOR THE REGION
WIRSPA head of marketing Neil Morris explains the importance of rum for the Caribbean region
ACR HANGOUTS – HAMPDEN GOLD
WIRSPA head of marketing Neil Morris presents an online tasting and review of Hampden Gold.
ACR HANGOUTS – #RUMEDUCATION
WIRSPA head of marketing Neil Morris reviews the TPC education campaign.
ACR HANGOUTS – ST. LUCIA DISTILLERS TASTING
WIRSPA head of marketing Neil Morris presents an online tasting and review of the St Lucia Distillers company and products.
ACR HANGOUTS – MONYMUSK
WIRSPA head of marketing Neil Morris presents an online tasting and review of the Monymusk company and products.
HOW TO DRINK RUM?
Live webinars on the ACR Youtube channel with ACR panel members, managed and presented by ATC.
#RUMEDUCATION
Live webinars on the ACR Youtube channel with ACR panel members, managed and presented by ATC.
AGEING AND THE AGE STATEMENTS ON LABELS
Live webinars on the ACR Youtube channel with ACR panel members, managed and presented by ATC.
ACR HANGOUTS – A VIEW OF THE MARKET FROM WITHIN
Live webinars on the ACR Youtube channel with ACR panel members, managed and presented by ATC.
SUGAR CANE AND RUM
Live webinars on the ACR Youtube channel with ACR panel members, managed and presented by ATC.
ACR HANGOUTS – AMIT SOOD INTERNATIONAL PANEL MEMBER
Live webinars on the ACR Youtube channel with ACR panel members, managed and presented by ATC
ACR HANGOUTS – AMIT SOOD INTERNATIONAL PANEL MEMBER
Neil Morris and Amit Sood review the training campaign.