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How Authentic Caribbean Rum is Made

To the people of the Caribbean rum is a way of life; it’s their livelihood and their passion: As Andre Winter, Manager of St Lucia Distillery commented ‘it is what we drink, it is what we produce’.

Welcome To Authentic Caribbean Rum

Welcome to Authentic Caribbean Rum. Explore the brands, the campaign and the people behind it.

MOUNT GAY LTD

A visit to The Rum Refinery of Mount Gay LTD, in Barbados, in 2014.

ST. LUCIA DISTILLERS

Having worked at St Lucia Distillers since 1976, Andre is the perfect host to give us an in-depth insight and a tour through the distillery. He shows us how Authentic Caribbean Rum is fermented, distilled and aged following a process that began hundreds of years ago.

FOURSQUARE RUM DISTILLERY

A visit to Foursquare Rum Distillery in 2014, with Richard Seale.

WEST INDIES RUM DISTILLERY

The Managing Director of the West Indies Rum Distillery, Andrew Hassell, takes us on a tour through the Cockspur Distillery. We find out about the distillery’s long history and we go behind the scenes to see how its Fine Rum is made.

ST. NICHOLAS ABBEY

A visit to St. Nicholas Abbey, in Barbados, in 2014.

RICHARD SEALE ON FERMENTATION, DISTILLATION AND AGEING

Richard Seale explains the process of fermentation, distillation and ageing.

RIVER ANTOINE IN GRENADA

Upload of previous campaign footage.

FROM FIELD TO GLASS: MAKING AUTHENTIC CARIBBEAN RUM

Upload of previous campaign footage.

INTERNATIONAL PANEL TRAINING

Our European Panel Members, a diverse group which lead the training across Europe for over 2 years had the opportunity to visit the Caribbean for an in depth training week at the beginning of the campaign, the foundation of the ACR Marque training.

REAL TRAINING IN THE HOME OF TRUE RUM

Ten trade professionals had the unique opportunity to complete their Rum training by visiting distilleries and experience the true rum experience.

THE AUTHENTIC CARIBBEAN RUM CERTIFICATION PROGRAMME

WIRSPA launches its official European Certification Programme to create a new generation of Authentic Caribbean Rum masters.

FOURSQUARE DISTILLERY

TPC winners’ visit to Foursquare.

DEMERARA DISTILLERS (EL DORADO RUM)

TPC winners’ visit to Demerara Distillers.

ANGOSTURA DISTILLERS

TPC winners’ visit to Angostura Distillers.

WEST INDIES RUM DISTILLERY

TPC winners’ visit to WIRD.

ST. NICHOLAS ABBEY

TPC winners’ visit to SNA.

MOUNT GAY

TPC winners’ visit to MG.

“BARTENDER CERTIFICATION PROGRAMME”. LONDON

A presentation of the TPC Sessions in London.

PILOT SESSION

Bastian Heuser delivered the pilot session in Madrid.

TRADE PROFESSIONAL CERTIFICATION SESSION – ITALY

Daniele Biondi, our International Panel member for Italy delivers a training session for italian trade professionals.

01 WEDGE OF LIME AND LEMON TWIST

Different ways to add lime and lemon to your cocktails.

02 LESS ICE MEANS MORE DILUTION

Know the right amount of ice for your cocktail.

03 CRACKED ICE FOR CHILLING

Get the right temperature on the glass to serve a perfect drink.

04 THE COCKTAIL SHAKER

Good tip on how to shake your drink.

05 SHAKE YOUR COCKTAIL

Proper use of the mixing glass ensures a great result.

06 RIMMING YOUR GLASS

Add a little extra flavour to your drink.

07 MUDDLE YOUR DRINKS

The right amount of muddling will add flavour to your drink. Too little and you won’t notice, to mucho and you won’t drink it.

08 THE RIGHT TOOLS

Having the right tools makes mixing that much easier.

09 MISE EN PLACE

Have your ingredients in place before you start mixing.

10 THE OLD FASHIONED

Drinks that never get old.

11 COCKTAILS WITH SILKY TEXTURE

The right texture will determine how much you enjoy your drink.

12 MY MOJITO

A classic and a favourite for all to enjoy.

13 TWISTING SCENT

A small trick to add scent to your drink.

14 A GREAT COCKTAIL SHOULD BE

It’s not just what you mix, but how you mix it.

15 SHAKE YOUR COCKTAIL

Different textures? Give them a good shake and watch the result.

16 STIR YOUR COCKTAIL

Stir when you need to homogenise your drink.

17 MY DAIQUIRI

A classic that never fails.

18 BUILDING A DRINK

Mixing in the glass and not the shaker.

19 RUM PUNCH

The ultimate rum drink, as old as the spirit itself.

ACR HANGOUTS – TASTING ST. NICHOLAS ABBEY

WIRSPA head of marketing Neil Morris presents an online tasting and review of SNA.

ACR HANGOUTS – ENGLISH HARBOUR, CAPTAIN BLIGH AND OLD GROG

WIRSPA head of marketing Neil Morris presents an online tasting and review of the companies and products from Antigua, St Vincent and Grenada.

ACR HANGOUTS – WESTERHALL RUM

WIRSPA head of marketing Neil Morris presents an online tasting and review of the Westerhall company and products.

ACR HANGOUTS – COCKSPUR RUM

WIRSPA head of marketing Neil Morris presents an online tasting and review of the Cockspur rum

ACR HANGOUTS – ST. NICHOLAS ABBEY

WIRSPA head of marketing Neil Morris presents an online tasting and review of the SNA.

ACR HANGOUTS – EL DORADO RUM

WIRSPA head of marketing Neil Morris presents an online tasting and review of El Dorado rum.

ACR HANGOUTS – MOUNT GAY BLACK BARREL TASTING

WIRSPA head of marketing Neil Morris presents a summary of an online tasting and review of the Mount Gay brand and the Black Barrel.

ACR HANGOUTS – AGE STATEMENTS IN ACR RUM

WIRSPA head of marketing Neil Morris explains the importance of age statements in ACR rum.

ACR HANGOUTS – MOUNT GAY

WIRSPA head of marketing Neil Morris presents an online tasting and review of Mount Gay Black Barrel.

HAMPDEN GOLD, AN AUTHENTIC CARIBBEAN RUM

WIRSPA head of marketing Neil Morris presents an online tasting and review of the Hampden Gold rum and the company.

ACR HANGOUTS – THE SOCIO ECONOMIC IMPORTANCE OF RUM FOR THE REGION

WIRSPA head of marketing Neil Morris explains the importance of rum for the Caribbean region

ACR HANGOUTS – HAMPDEN GOLD

WIRSPA head of marketing Neil Morris presents an online tasting and review of Hampden Gold.

ACR HANGOUTS – #RUMEDUCATION

WIRSPA head of marketing Neil Morris reviews the TPC education campaign.

ACR HANGOUTS – ST. LUCIA DISTILLERS TASTING

WIRSPA head of marketing Neil Morris presents an online tasting and review of the St Lucia Distillers company and products.

ACR HANGOUTS – MONYMUSK

WIRSPA head of marketing Neil Morris presents an online tasting and review of the Monymusk company and products.

HOW TO DRINK RUM?

Live webinars on the ACR Youtube channel with ACR panel members, managed and presented by ATC.

#RUMEDUCATION

Live webinars on the ACR Youtube channel with ACR panel members, managed and presented by ATC.

AGEING AND THE AGE STATEMENTS ON LABELS

Live webinars on the ACR Youtube channel with ACR panel members, managed and presented by ATC.

ACR HANGOUTS – A VIEW OF THE MARKET FROM WITHIN

Live webinars on the ACR Youtube channel with ACR panel members, managed and presented by ATC.

SUGAR CANE AND RUM

Live webinars on the ACR Youtube channel with ACR panel members, managed and presented by ATC.

ACR HANGOUTS – AMIT SOOD INTERNATIONAL PANEL MEMBER

Live webinars on the ACR Youtube channel with ACR panel members, managed and presented by ATC

ACR HANGOUTS – AMIT SOOD INTERNATIONAL PANEL MEMBER

Neil Morris and Amit Sood review the training campaign.

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